About LR

Feel good. Look great.
Since the founding of LR 20 years ago, our name stands for wellbeing and beauty in already 26 countries worldwide. Year after year we record an increase in turnover, which is largely due to the great success stories of approx. 250 000 independent LR Consultants.

"We at LR have developed a healty and beauty system that makes people feel good and look great. Anyone can use or even sell LR products: with our sales system it is easy to start and anyone can be successful," Dr. Jens M. Abend, CEO LR Health and Beauty Systems.

The LR Distribution System
Our concept of direct distribution, which earned LR a leading position, relies on people and their personalities. Thanks to the effort and the ambition of the many people, who want to improve their financial situation and therefore build their independent LR business, LR has developed explosively.

Last but not least we contribute the LR business success to communication between people and the saving through direct marketing. Today we estimate, that approx. 37 million people are active in direct marketing and between them they make approx. 85 billions US$ a year.

20 years LR - 20 years success
That means 20 years innovations and consistent increasing success. In the years from 1985 to 2005 LR has grown from a 2 man-business to a world wide successful company.
Surf through the exciting LR-Success Story: Milestones of Success made by LR!

The vision of LR
LR is to be recognized as a professional partner for their high quality and attractive prices for Health & Beauty Products, with a Marketing plan which supports and makes the personal success very achievable.

The LR Mission – We keep our promises
We promise that you can live a better life with LR. This means for our Customers, they can feel and look better by using our Products. For our Consultants it means, that we supply the support for those who want to work with us and we offer a chance for change.